{"id":2681,"date":"2025-04-11T14:34:21","date_gmt":"2025-04-11T12:34:21","guid":{"rendered":"https:\/\/uob.cat\/caixa\/?p=2681"},"modified":"2025-04-16T09:28:29","modified_gmt":"2025-04-16T07:28:29","slug":"intervencio-uob-a-la-junta-general-accionistes-cabk-2025","status":"publish","type":"post","link":"https:\/\/uob.cat\/caixa\/2025\/04\/intervencio-uob-a-la-junta-general-accionistes-cabk-2025\/","title":{"rendered":"Junta General Accionistes CaixaBank 2025"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Intervenci\u00f3 representant UOB<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Senyor president, senyores i senyors consellers, senyores i senyors accionistes, estimats companys i companyes, el meu nom \u00e9s Joan Reyn\u00e9s i faig aquesta intervenci\u00f3 en nom i representaci\u00f3 del sindicat <strong>UOB, Uni\u00f3 Obrera Balear<\/strong>. Deman que <strong>consti en acta<\/strong> aquesta intervenci\u00f3.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9s un <strong>dia de feina t\u00edpic<\/strong> a <strong>CaixaBank<\/strong>, en <strong>una oficina<\/strong> qualsevol; des de primera hora, comen\u00e7a la pluja de <strong>correus<\/strong> amb demandes de la Direcci\u00f3, amb acompanyament dels corresponents <strong>r\u00e0nquings<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>simulacions<\/strong> <em>VidaCaixa<\/em><\/li>\n\n\n\n<li><strong>captaci\u00f3 i variaci\u00f3 neta de clients<\/strong><\/li>\n\n\n\n<li><strong>frenar caigudes<\/strong> previstes d\u2019assegurances de vida<\/li>\n\n\n\n<li><strong>adoptar suposades \u201cbones pr\u00e0ctiques\u201d<\/strong> de venda<\/li>\n\n\n\n<li><strong>comissions<\/strong> <em>Facilitea<\/em> i m\u00ednim de vendes per empleat<\/li>\n\n\n\n<li>m\u00e9s <strong>comercialitzaci\u00f3<\/strong> de <em>MyBox<\/em> <em>Auto<\/em>, <em>Salut<\/em>, <em>Llar<\/em>, etc.<\/li>\n\n\n\n<li>m\u00e9s cites \u201ca tres\u201d per col\u00b7locar <strong>alarmes<\/strong><\/li>\n\n\n\n<li>punt de situaci\u00f3 de <strong>comercialitzaci\u00f3<\/strong> i revisi\u00f3 de caigudes<\/li>\n\n\n\n<li>demanda expl\u00edcita de <strong>com ha anat <\/strong>el <em>MyBox<\/em> aquell dia<\/li>\n\n\n\n<li>etc.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Tot aix\u00f2, en <strong>una mateixa jornada laboral<\/strong>. Tot, enfocat a la <strong>venda a ultran\u00e7a<\/strong>, i amb <strong>multitud de r\u00e0nquings <\/strong>per recordar a cada centre de treball la seva situaci\u00f3 en una desassenyada competici\u00f3 entre oficines i companys.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ir\u00f2nicament, la mateixa setmana es publica a la intranet el reportatge <em>Calienta, que llega la semana del bienestar<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Senyor president, senyores i senyors Consellers:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>ON QUEDA EL \u201c<u>MILLOR INTER\u00c8S DEL CLIENT<\/u>\u201d?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>ON QUEDA EL \u201cBENESTAR\u201d DEL TREBALLADOR? \u2013 Mentre vost\u00e8s celebren beneficis r\u00e8cord, nosaltres celebram <em>el dia<\/em> que aconseguim arribar a casa amb prou energia per poder estar amb la fam\u00edlia.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En fi, ja que els agraden tant els r\u00e0nquings, ens permetran que en parlem d\u2019un altre:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"828\" height=\"803\" src=\"https:\/\/uob.cat\/caixa\/wp-content\/uploads\/sites\/2\/2025\/04\/2025-03-Expansion-Vinculacion-emocional.jpg\" alt=\"EMO Index (Expansi\u00f3n)\" class=\"wp-image-2682\" srcset=\"https:\/\/uob.cat\/caixa\/wp-content\/uploads\/sites\/2\/2025\/04\/2025-03-Expansion-Vinculacion-emocional.jpg 828w, https:\/\/uob.cat\/caixa\/wp-content\/uploads\/sites\/2\/2025\/04\/2025-03-Expansion-Vinculacion-emocional-512x497.jpg 512w, https:\/\/uob.cat\/caixa\/wp-content\/uploads\/sites\/2\/2025\/04\/2025-03-Expansion-Vinculacion-emocional-768x745.jpg 768w\" sizes=\"auto, (max-width: 828px) 100vw, 828px\" \/><figcaption class=\"wp-element-caption\">Font: <a href=\"https:\/\/www.expansion.com\/empresas\/banca\/2025\/03\/26\/67e3f331e5fdea8a548b45a4.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">https:\/\/www.expansion.com\/empresas\/banca\/2025\/03\/26\/67e3f331e5fdea8a548b45a4.html<\/a><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">La premsa econ\u00f2mica ha tornat a publicar el r\u00e0nquing amb la <strong>vinculaci\u00f3 emocional dels clients amb el seu banc<\/strong>. De les 19 entitats avaluades segons l\u2019<em>EMO Index<\/em>, <strong>CaixaBank<\/strong> \u00e9s en el pen\u00faltim lloc, amb nom\u00e9s <strong>14,4 punts<\/strong>, molt per davall de la mitjana del sector, de <strong>31,4 punts<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La situaci\u00f3 empitjora 5 punts respecte de l\u2019any passat, i els nostres clients s\u00f3n els que menys defensen la marca. L\u2019evoluci\u00f3 de <strong>CaixaBank<\/strong> mostra una <strong>tend\u00e8ncia preocupant<\/strong> que contrasta amb la recuperaci\u00f3 general del sector. L\u2019entitat no ha aconseguit reconstruir significativament la seva vinculaci\u00f3 emocional amb els clients i es mant\u00e9 consistentment en les posicions m\u00e9s baixes.<\/p>\n\n\n\n<p class=\"has-pale-cyan-blue-background-color has-background wp-block-paragraph\"><em><strong>Nota<\/strong>. En aquest punt, el representant d&#8217;<strong>UOB<\/strong> va advertir al president de CaixaBank que els accionistes presents no tenien aigua a la seva disposici\u00f3.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>QUINES <u>MESURES<\/u> S\u2019HAN PREVIST PER MILLORAR LA PREOCUPANT SITUACI\u00d3 DE \u201cCAIXA\u201d RESPECTE DEL SECTOR, EN AQUESTA MAT\u00c8RIA?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>HAN AVALUAT QUIN PAPER HI JUGA L\u2019ENORME AGRESSIVITAT COMERCIAL?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En tot cas, <strong>UOB<\/strong> proposa les seg\u00fcents millores per recuperar el <strong>factor hum\u00e0<\/strong> i la <strong>confian\u00e7a<\/strong> dels clients:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Acabar amb la pol\u00edtica de venda a ultran\u00e7a i terra cremada: l\u2019<strong>\u00e8tica comercial<\/strong>, i no el volum de vendes, ha de ser el pilar estrat\u00e8gic de l\u2019acci\u00f3 comercial.<\/li>\n\n\n\n<li>Necessitam equips bancaris equilibrats (i no nom\u00e9s <em>hunters<\/em>), perqu\u00e8 a m\u00e9s de vendre tamb\u00e9 s\u2019ha de <strong>generar confian\u00e7a<\/strong>, i cultivar relacions a llarg termini.<\/li>\n\n\n\n<li><strong>Posar fi<\/strong> ala <strong>pressi\u00f3 comercial<\/strong> persecut\u00f2ria d\u2019alguns directius i gerents, que sembla m\u00e9s pr\u00f2pia d\u2019una m\u00e0quina que de persones humanes.<\/li>\n\n\n\n<li><strong>Deixar de remoure les carteres de clients<\/strong>, per tal de poder dur a terme una gesti\u00f3 comercial m\u00e9s estable, duradora i generadora de confian\u00e7a.<\/li>\n\n\n\n<li>Poder <strong>fer feina<\/strong> amb unes <strong>eines<\/strong> i amb un sistema m\u00e9s provats, <strong>estables<\/strong>, sense errors a cada instant. I el mateix per als clients!<\/li>\n\n\n\n<li>El <strong>objectius<\/strong> han de ser <strong>realistes<\/strong> i <strong>estimulants<\/strong>, i el <strong>sistema de retribuci\u00f3 variable<\/strong> s\u2019ha de <strong>pactar amb la representaci\u00f3 laboral<\/strong>, amb regles coherents i justes, sense arbitrarietats a mig cam\u00ed.<\/li>\n\n\n\n<li>Finalment, com ja vam dir l\u2019any passat, cal acabar amb les <strong>discriminacions salarials i socials<\/strong> que la majoria de la plantilla no ent\u00e9n que encara perdurin:\n<ul class=\"wp-block-list\">\n<li><strong>salari base<\/strong>: quatre anys despr\u00e9s de la integraci\u00f3 de Bankia, encara s\u2019ha d\u2019arribar al 50% en l\u2019equiparaci\u00f3,<\/li>\n\n\n\n<li><strong style=\"color: initial;\">aportacions<\/strong><span style=\"color: initial;\"> per <\/span><strong style=\"color: initial;\">pensions<\/strong><span style=\"color: initial;\"> i en <\/span><strong style=\"color: initial;\">prestacions<\/strong><span style=\"color: initial;\"> <\/span><strong style=\"color: initial;\">de<\/strong><span style=\"color: initial;\"> <\/span><strong style=\"color: initial;\">risc<\/strong><span style=\"color: initial;\">,<\/span> <\/li>\n\n\n\n<li><strong style=\"color: initial;\">ajut per fills<\/strong><span style=\"color: initial;\">,<\/span><\/li>\n\n\n\n<li>i, per rematar, difer\u00e8ncies en els <strong>premis de fidelitat<\/strong>. S\u2019imaginen una festa en qu\u00e8 uns convidats tenen un tros de past\u00eds per hom, per\u00f2 altres nom\u00e9s arriben a les miques del fons del bol de <em>patatilla<\/em>? Id\u00f2, aix\u00f2 tenim a <strong>CaixaBank<\/strong>!<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">El senyor <strong>Isidre Fain\u00e9<\/strong> ha destacat en v\u00e0ries ocasions que el m\u00e9s important en una empresa s\u00f3n les persones i, especialment, els empleats. Perqu\u00e8 si aquests estan motivats i treballen de gust, faran les coses b\u00e9, el client estar\u00e0 satisfet i, en conseq\u00fc\u00e8ncia, s\u2019assoliran els objectius, beneficiant tamb\u00e9 els accionistes. I subratlla que <strong><u>la vida empresarial ha d\u2019esser vista com un servei, prioritzant el benestar hum\u00e0 i professional de tots els que formen part de l\u2019organitzaci\u00f3<\/u><\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A CAIXABANK, AVUI, SOM LLUNY DE PRIORITZAR EL \u201cBENESTAR HUM\u00c0 I PROFESSIONAL\u201d.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>AIX\u00cd, SER\u00c0 DIF\u00cdCIL DE RECUPERAR LA VINCULACI\u00d3 EMOCIONAL DEL CLIENT.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>PER TOT AIX\u00d2, DEMANAM UN CANVI DE RUMB ABANS QUE NO SIGUI MASSA TARD!<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">Votarem en contra de les propostes d\u2019acord relacionades amb l&#8217;increment salarial del conseller delegat.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Moltes gr\u00e0cies a tots els accionistes que ens han delegat el seu vot!<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Intervenci\u00f3 company i accionista Carlos G.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Centrada en aspectes de Connecta, ball de carteres i de negoci en general, palesant molt dels problemes amb qu\u00e8 els companys es troben en el dia a dia a CaixaBank, la podeu llegir <a href=\"https:\/\/uob.cat\/caixa\/wp-content\/uploads\/sites\/2\/2025\/04\/Intervencio-Carlos-Guerrero-2025.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">aqu\u00ed<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c9s un dia de feina t\u00edpic a CaixaBank, en una oficina qualsevol; des de primera hora, comen\u00e7a la pluja de correus amb acompanyament dels corresponents r\u00e0nquings&#8230;<\/p>\n","protected":false},"author":3,"featured_media":1432,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[120],"tags":[],"class_list":["post-2681","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicacions-mandat-2023-2026"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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