{"id":2555,"date":"2024-03-18T12:00:00","date_gmt":"2024-03-18T11:00:00","guid":{"rendered":"https:\/\/uob.cat\/caixa\/?p=2555"},"modified":"2024-03-23T19:48:03","modified_gmt":"2024-03-23T18:48:03","slug":"millor-atencio-al-client","status":"publish","type":"post","link":"https:\/\/uob.cat\/caixa\/2024\/03\/millor-atencio-al-client\/","title":{"rendered":"Millor Atenci\u00f3 al Client?"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">On \u00e9s la \u00abMillor Atenci\u00f3 al Client\u00bb?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Nom\u00e9s s&#8217;\u00e9s \u00abClient\u00bb si en un moment donat reportes r\u00e8dit als accionistes?<\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">I, despr\u00e9s, &#8216;Bon vent i barca nova&#8217;, i fins a la propera campanya?<\/h3>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\">El sentiments que expressa l&#8217;escrit de dalt s\u00f3n coincidents amb els de molts de companys (actius i passius) i molts de clients, que troben que no anam b\u00e9, i que ens hem <strong>allunyat dels principis fundacionals de les caixes d\u2019estalvi<\/strong>, en concret del servei al client en el sentit d\u2019atendre les SEVES necessitats en cada moment, i no nom\u00e9s les que interessen al <strong>compte de resultats del banc<\/strong>! Com de costum, vam votar en minoria.<\/p>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\">Els <strong>administradors <\/strong>i la <strong>c\u00fapula directiva de CaixaBank<\/strong>, que dicten les <strong>pol\u00edtiques comercials <\/strong>de l\u2019entitat per maximitzar el r\u00e8dit dels accionistes, i moltsde <strong>comandaments intermedis<\/strong>, que executen aquelles pol\u00edtiques tot desfermant una cruenta <strong>pressi\u00f3 per vendre a ultran\u00e7a <em>determinats<\/em> productes<\/strong>, s\u00f3n els \u00fanics <strong>responsables <\/strong>d\u2019aquesta llunyania i decepci\u00f3 que perceben els clients respecte de la seva entitat de refer\u00e8ncia!<\/p>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\">I \u00e9s que per moltes <strong>campanyes publicit\u00e0ries <\/strong>o <strong>cortines de fum<\/strong>que s&#8217;empesquin, un banc <em>\u00e9s un banc<\/em> (una societat an\u00f2nima), i no <em>una caixa d\u2019estalvis<\/em>! \u2013 No ser\u00e0 perqu\u00e8 no hagu\u00e9ssim avisat: tornam a recordar que els representants d&#8217;<strong>UOB<\/strong> en els \u00f2rgans de govern, juntament amb alguns impositors i consellers generals, van votar en contra de les decisions que dugueren al trasp\u00e0s de l&#8217;activitat a <em>banc<\/em>.<\/p>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\">Estant aix\u00ed les coses, caldrien <strong>canvis legislatius profunds <\/strong>(els que hi ha hagut fins ara fan rialles)&nbsp;per tal d\u2019evitar que la patronal del sector financer \u2013sector que ha de donar serveis essencials a la societat\u2013 segueixi tractant els <strong>clients<\/strong>, com ens diu na Rufi, nom\u00e9s com una simple \u00abfont de rendibilitat\u00bb, com \u00abun objectiu num\u00e8ric\u00bb.<\/p>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\">Volem \u00abclients satisfets\u00bb, oferir \u00abun servei personalitzat i de qualitat\u00bb, i per aix\u00f2 cal posar punt a la <strong>venda a ultran\u00e7a <\/strong>i a la <strong>inhumana pressi\u00f3 comercial <\/strong>que genera!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Volem una feina DIGNA i eficient!<\/h2>\n","protected":false},"excerpt":{"rendered":"<p>Retall de premsa com a contraexemple de l&#8217;incipient projecte &#8216;MAC&#8217; (Millor Atenci\u00f3 al Client).<\/p>\n","protected":false},"author":3,"featured_media":2556,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[64,106,124,120],"tags":[],"class_list":["post-2555","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coses-de-la-direccio","category-pressio-comercial","category-projecte-mac","category-publicacions-mandat-2023-2026"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Millor Atenci\u00f3 al Client? 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