{"id":2474,"date":"2024-01-24T13:00:00","date_gmt":"2024-01-24T12:00:00","guid":{"rendered":"https:\/\/uob.cat\/caixa\/?p=2474"},"modified":"2024-03-16T09:34:25","modified_gmt":"2024-03-16T08:34:25","slug":"la-creu-de-la-fixacio-dobjectius","status":"publish","type":"post","link":"https:\/\/uob.cat\/caixa\/2024\/01\/la-creu-de-la-fixacio-dobjectius\/","title":{"rendered":"La creu de la fixaci\u00f3 d&#8217;objectius"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">La xarxa bull de <strong>queixa<\/strong> i <strong>frustraci\u00f3<\/strong> pels <strong>objectius<\/strong> fixats per a enguany. Pel que sembla, s\u2019ha iniciat el cam\u00ed d\u2019ajustar els objectius a la realitat pel que fa a la <strong>tipologia de client<\/strong> que gestiona cada oficina, quelcom que s\u2019havia vingut reclamant. Per\u00f2, al final, ens arriba que l\u2019aplicaci\u00f3 de <em>seva<\/em> f\u00f3rmula, en massa casos, d\u00f3na com a resultat unes xifres <strong>clarament m\u00e9s enll\u00e0 de l\u2019abast<\/strong> dels equips de feina.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El resultat d\u2019una fixaci\u00f3 de (presumptes) <em>objectius<\/em> tan poc emp\u00e0tica, essent aquests <strong>percebuts<\/strong> com a <strong>inabastables<\/strong> (en puritat, per tant, no serien <em>objectius<\/em>), \u00e9s una <strong>desmotivaci\u00f3<\/strong> i <strong>desmoralitzaci\u00f3 generalitzada<\/strong>. Doncs, una generaci\u00f3 en cascada d\u2019elements <strong>contraproduents<\/strong> i <strong>contraris<\/strong> a l\u2019al\u00b7licient per a una<strong> producci\u00f3 sostinguda i sostenible<\/strong> que caldria impulsar des de la c\u00fapula directiva. Un exemple que clama al cel \u00e9s el de l\u2019experi\u00e8ncia <em>Dormir Tranquil<\/em>, de la que ja v\u00e0rem parlar a la <a href=\"https:\/\/preview.mailerlite.com\/x8p8k2o8m2\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>circular UOB de dia 27 de desembre<\/strong><\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La preocupaci\u00f3 pel \u00abDormir Tranquil\u00bb \u00e9s gran i creix!<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Hi insistim. Com pot esser que havent-hi la <strong>pujada de tipus<\/strong> que hi ha hagut; l\u2019increment tan significatiu de la <strong>inflaci\u00f3<\/strong>; una baixada de la <strong>renda disponible<\/strong>; l\u2019increment del <strong>preu de l\u2019habitatge<\/strong>; i uns <strong>salaris no actualitzats<\/strong> segons tot l\u2019anterior; sabent que tots aquests factors <strong>impacten <\/strong>negativament en el <strong>negoci hipotecari<\/strong> i de <strong>pr\u00e9stecs<\/strong> en general i, per tant, tamb\u00e9 en les oportunitats de generar negoci en la branca de les <strong>assegurances vinculades<\/strong>; <strong>com pot ser, doncs, que estiguem constatant tants de casos d\u2019increment de l\u2019objectiu <em>Dormir Tranquil<\/em>?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I encara m\u00e9s: com pot esser que no s\u2019hagi tingut en compte que l\u2019any passat hi va haver l\u2019efecte (en positiu) de la <strong>reconversi\u00f3 d\u2019assegurances<\/strong> procedents de companyies adquirides, que s\u2019hauria de considerar com un extraordinari i, per tant, descomptar-lo de l\u2019objectiu d\u2019enguany?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Qu\u00e8 est\u00e0 passant aqu\u00ed? Volen estendre la frustraci\u00f3 i la desmotivaci\u00f3? O es tracta de pagar la menor retribuci\u00f3 variable possible als treballadors de les trinxeres per\u00f2, al mateix temps, fer que treguin el fetge per la boca, per tal d\u2019assegurar que l\u2019agregat per entitat s\u00ed que doni per a unes sucoses comissions? <em>La banca<\/em> sempre guanya!<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ens demanam si aquesta <em>nova<\/em> (?) fixaci\u00f3 d\u2019objectius \u00e9s un pas m\u00e9s cap al <em>Best Place To Work<\/em>, o \u00e9s un seguir voltant la s\u00ednia, atrapats en la mateixa din\u00e0mica de sempre.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La xarxa bull de queixa i frustraci\u00f3 pels objectius fixats per a enguany, clarament m\u00e9s enll\u00e0 de l\u2019abast dels equips de feina!<\/p>\n","protected":false},"author":3,"featured_media":2491,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[64,106,120],"tags":[],"class_list":["post-2474","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coses-de-la-direccio","category-pressio-comercial","category-publicacions-mandat-2023-2026"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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