{"id":2476,"date":"2024-01-24T13:00:00","date_gmt":"2024-01-24T12:00:00","guid":{"rendered":"https:\/\/uob.cat\/caixa\/?p=2476"},"modified":"2024-03-16T09:27:39","modified_gmt":"2024-03-16T08:27:39","slug":"la-cruz-de-la-fijacion-de-objetivos","status":"publish","type":"post","link":"https:\/\/uob.cat\/caixa\/es\/2024\/01\/la-cruz-de-la-fijacion-de-objetivos\/","title":{"rendered":"La cruz de la fijaci\u00f3n de objetivos"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">La red hierve de <strong>queja y frustraci\u00f3n<\/strong> por los <strong>objetivos <\/strong>fijados para este a\u00f1o. Al parecer, se ha iniciado el camino de ajustar los objetivos a la realidad en cuanto a la <strong>tipolog\u00eda de cliente<\/strong> que gestiona cada oficina, algo que se hab\u00eda venido en reclamar. Pero, al final, nos llega que la <strong>aplicaci\u00f3n de <em>su<\/em> f\u00f3rmula <\/strong>arroja, en demasiados casos, unas <strong>cifras claramente m\u00e1s all\u00e1 del alcance<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El resultado de una fijaci\u00f3n de (presuntos) <em>objetivos<\/em> tan poco emp\u00e1tica, siendo estos <strong>percibidos<\/strong> como <strong>inalcanzables<\/strong> (en puridad, por tanto, no ser\u00edan <em>objetivos<\/em>), es una <strong>desmotivaci\u00f3n<\/strong> y <strong>desmoralizaci\u00f3n generalizada<\/strong>. Una generaci\u00f3n en cascada de elementos <strong>contraproducentes<\/strong> y contrarios al aliciente para una<strong> producci\u00f3n sostenida y sostenible<\/strong> que deber\u00eda impulsarse desde la c\u00fapula directiva. Un ejemplo que clama al cielo es el de la experiencia <em>Dormir Tranquilo<\/em>, de la que ya hablamos <a href=\"https:\/\/preview.mailerlite.com\/x7o9b7z5c6\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>circular UOB de d\u00eda 27 de diciembre<\/strong><\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00a1La preocupaci\u00f3n por el \u00abDormir Tranquilo\u00bb es grande, y crece!<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Insistimos. \u00bfC\u00f3mo puede ser que habiendo la <strong>subida de tipos <\/strong>que ha habido; el incremento tan significativo de la <strong>inflaci\u00f3n<\/strong>; una bajada de la <strong>renta disponible<\/strong>; el incremento del <strong>precio de la vivienda<\/strong>; y unos <strong>salarios no actualizados <\/strong>seg\u00fan todo lo anterior; sabiendo que todos estos factores <strong>impactan <\/strong>negativamente en el <strong>negocio hipotecario <\/strong>y de <strong>pr\u00e9stamos <\/strong>en general y, por tanto, tambi\u00e9n en las oportunidades de generar negocio en la rama de los <strong>seguros vinculados<\/strong>; <strong>c\u00f3mo puede ser, entonces, que estemos constatando tantos casos de incremento del objetivo <em>Dormir Tranquilo<\/em>?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y m\u00e1s a\u00fan: \u00bfc\u00f3mo puede ser que no se haya tenido en cuenta que el a\u00f1o pasado se produjo el efecto (en positivo) de la <strong>reconversi\u00f3n de seguros <\/strong>procedentes de compa\u00f1\u00edas adquiridas, que deber\u00eda considerarse como un extraordinario y, por tanto, descontarlo del objetivo de este a\u00f1o?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00bfQu\u00e9 est\u00e1 pasando aqu\u00ed? \u00bfQuieren extender la frustraci\u00f3n y la desmotivaci\u00f3n? \u00bfO se trata de pagar la menor retribuci\u00f3n variable posible a los trabajadores de las trincheras pero, al mismo tiempo, hacer que todos echen los h\u00edgados para que el agregado por entidad s\u00ed que d\u00e9 para unas jugosas comisiones? \u00a1<em>La banca<\/em> siempre gana!<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nos preguntamos si esta <em>nueva<\/em> (?) fijaci\u00f3n de objetivos es un paso m\u00e1s hacia el <em>Best Place To Work<\/em>, o es un <em>m\u00e1s de lo mismo<\/em>, y un seguir <strong>atrapados en la misma din\u00e1mica de siempre<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La red hierve de queja y frustraci\u00f3n por los objetivos fijados para este a\u00f1o, claramente m\u00e1s all\u00e1 del alcance de los equipos de trabajo.<\/p>\n","protected":false},"author":3,"featured_media":2492,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[66,103,121],"tags":[],"class_list":["post-2476","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cosas-de-la-direccion","category-presion-comercial","category-publicaciones-mandato-2023-2026"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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